2009 - Present
In 2009, Nalini Arora made personalized holiday cards and ended up creating a tradition for her footwear clients. Her illustrated “shoe cards” celebrated the whimsy of the season, from candy canes to mistletoe and Thanksgiving to New Year’s Eve. Each card using watercolor, digital and mixed media to create one-of-a-kind cards. Nalini’s illustrations are celebrated and shared amongst brands on social media channels, and have become collectibles with her clients.