I noticed over the last several months that being a plant mom and dad is a trend that is growing. You will find fun Tik Tok’s and Reels about plant lovers across the globe filling up their home with plants and they just can’t stop.
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It’s been a very long time since I’ve posted on the blog. Wow, the last 30 days have been insanely busy with work. I want to say that since February of this year, it’s been pretty intense with projects.
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A year ago Easter seemed like a holiday that just came and was never celebrated due to the pandemic. It was nice to celebrate Easter with the family this year socially distanced at a park.
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90’s themes have come around again. The pandemic, and the many challenges we’re experiencing this past year seem to keep us looking back to more simpler times of the 90’s.
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Maximalism thru color and design will be our future. What will also be our future is sustainability in fashion not thru just materials but how we shop. Buying with longevity in mind, purpose, and quality. How can you do this when your incorporating brights?
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Everyone is talking about how they’re itching to go out. The pandemic has us all feeling tired of sweats, sneakers, and “ house “ slides. The vaccine is here, and giving many hope that life will resume in a new light. It will never be the same as before. However, there is a feeling of a light at the end of the tunnel.
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A few years ago, I was working on a collection for a brand, and the President of Sales was pushing espadrilles as a category to design for Spring/Summer.
I put together a bunch of sketches ( see above), and others as well that were not so basic. My goal was to add a little fashion flare to the espadrilles we see out there.
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Over the last few weeks, we’ve been in sale frenzy. Beautiful shoes marked down to 50%, then 60% and then an additional 15% if it’s not moving fast enough
Something came to me, what about finding another purpose for these shoes? Why wait to put them on sale? What if there was a way to keep your customer curious, and engaged? What about showing your customers that your brand really does tell a sustainable story that is meaningful? Teach your customers how they can also lead a more sustainable life? How to not give up and believe in you and your brand and find creative solutions to keep your momentum going during your sale period and afterwards.
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Sourcing sustainable materials is my daily task. Bringing in new options and possibilities is what I strive for projects I’m working on.
When speaking to brands, I’ve noticed there is always a request for sustainable materials but there is a lack of story behind the request.
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Post-pandemic means happy, adventure, and prosperous. This is what many of us are waiting for. Yes, due to COVID-19, we will most likely be more financially conscious of what we buy, and possibly choose designs that are more simple, but we are itching for fun, and celebration.
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recently saw a posting from a trend forecasting company that comfort slides/slippers will be trending for AW21/22. Personally, I disagree. Based on what I’m hearing and seeing, people are tired of the stay at home get up. Whenever possible, they’re taking the time to put something more than a slipper. In late 2021, and early 2022, I foresee a surge in dress shoes, and shoes that make a statement. Frankly I think the world will be looking forward to getting out of comfort footwear.
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The year 2020 has been a doozy. I’m looking forward to the year being over . Looks like part of 2021 will be more of the same, but let’s not think about that just yet.
With many places being shut down in Los Angeles, not seeing my family, and just trying to stay home more to stop the spread, getting into the holidays has been a challenge.
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My shoe design process definitely carries over to creating the concept and content for the paper goods collection.
In addition to the artwork, I’m also thinking about cheeky content that is in line with my sense of humor.
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It’s been a dream of mine to start my own paper goods line featuring shoe illustrations. The inspiration came from my job as a shoe designer, and the void I felt of being creatively restricted by designing shoes for brands. Don’t get me wrong, I love designing shoes, but the purpose was to mainly create product to sell at a retail level for profit. Follow trends, see what other brands are doing, and turn out product was the theme. My strength is the creativity portion of my job and made that my priority in my work. It still had its parameters.
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A few months ago, online magazine ShoutoutLA reached out to me to talk about my consultancy. Most importantly it was a tribute to someone whom you feel gave you what it takes to be where you are today.
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It’s a nail biter right now! Pandemic, shut downs, mental health, financial anxiety, black lives matter, protests, and an election.
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We’ve seen neutral colors season after season - cream, tan, and a splash of taupe. Many are still doing it. It’s time to inject new life to the colorless hues. Bring in chalky, romantic colors that feel muted but still bring pop.
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Over the last six months I’ve had the opportunity to work with several plant based leathers as well as peta friendly vegan (pu) leathers. I also don’t want to discount leathers because I’ve been working on a shoe project where we are using chrome free leathers out of Italy.
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Over the weekend, I was looking for something to watch while I paint. I needed something light, and easy. I stumbled upon Emily in Paris on Netflix. I was a little worried as watching an early 20 something year old take photos of herself is not something I can relate to. However, the adventure in Paris sold me. The best time of my life was when I lived in Barcelona so I thought let’s see how this goes.
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